About Proof

Proof is the couture studio of designer Jessica Firestone, located on Queen Street East in downtown Toronto. I specialize in expertly fitted, structured garments like corsets, strapless dresses, gowns, and more. My main focus is on creating pieces that look effortless - simple silhouettes executed perfectly. 

PROFESSIONAL BACKGROUND

My journey began at a couture sewing school, where I learned the foundations of couture before mentoring under a bespoke tailor. It was through this mentorship that I developed the precision and craftsmanship that now define my work. My education has continued through mentorship with one of North America's leading fitting experts, continuous independent study, and an ever-growing collection of vintage sewing and tailoring textbooks.

Over the years, I have fitted hundreds of women through my made-to-measure practice. Women's bodies are wonderfully varied and require specialized fitting expertise. I've spent years studying the details that transform a garment from simply fitting to fitting beautifully.

In 2023, I expanded from made-to-measure to demi-couture, and from there expanded further into couture. Today I focus exclusively on my in-person practice, creating bespoke garments through a collaborative, connected experience that is as personal as the garments themselves.

THE PROCESS

The process begins with a consultation, followed by private fittings at my Queen St. East studio, where we'll work together to bring your garment to life.

I strive to create a welcoming, relaxed environment where you can feel completely at ease. Wear your comfy clothes, bring your questions, and come as yourself. True couture is an act of self-care. It's choosing to invest in yourself, celebrate your individuality, and feel your absolute best.

Most garments require a minimum of six fittings. These garments are crafted from the ground-up and I am very meticulous. Beyond measurements, I consider posture, bone structure, movement, and your personal feedback to create a silhouette that feels as good as it looks. 

While the process does require time and patience (like all good things), I find my clients genuinely look forward to their fittings. For many, it's the one time in the day they can step away from the chaos of a busy life. They get to slow down, be taken care of, and watch their garment come to life, one fitting at a time. Some have even described the experience as ASMR-like in how calming and restorative it is.

 

SUSTAINABILITY & ETHICS

I work exclusively with natural fibres (mostly silks) and have worked hard to source quality fabrics and notions from well reputed retailers, most of which are based in Canada.

Part of being ethical also means following my own moral compass. I believe in caring deeply about my garments and the clients who wear them, and want you to have a treasured piece in your wardrobe for years to come. 

Proof is proudly LGBTQIA+ friendly. All expressions of personhood are welcome and safe here.

ABOUT ME

I'm Jessica Firestone, the woman behind Proof. Every garment is designed, fit, and handcrafted by me, with a little help from Cadence on the admin and emails side of the business.

Growing up I was always obsessed with textiles - while the rest of my siblings were asking for toys I remember begging my mom for hand embroidered handkerchiefs and thrifted silk scarves. I would sneak into my dad's closet to admire the stitching on his leather dress shoes. At age 11, my mom gifted me a subscription to Teen Vogue and my love of fashion ignited. I would pour over the pages day in, day out, completely lost in the daydream of fashion.